Croatian Vatreni WAG leading fashion trends
Growing up in Australia, it was difficult to access Croatian made brands when shopping for
clothes, especially before the introduction and influence of online shopping. In 2025, it is a lot more accessible. If you are looking to freshen up your wardrobe, or invest in some good clothes for winter, here are three Croatian made and owned brands that might be for you
1. IZAKOVA – Conscious, ethical & sustainable fashion for women:
IZAKOVA is a Croatian based and owned fashion brand for women, created by
Izabel Kovačić (wife of Mateo Kovačić). Established in 2015, this brand creates
timeless fashion for women with quality, yet sustainable materials.
The style, elegance, and “old-money” aesthetic of this brand is upheld in alignment with
preserving the environment, without compromising the beauty of the designs.
IZAKOVA believes that fashion does not need to be about “fleeting trends” which
tends to be a common theme these days.
They have items for all seasons of the year which are all accessible online – so get in early for those Euro Summer outfits to arrive on time.
| Price Range: | $30 – $2000 (€17 – €1200) |
| Categories: | ● Coats & Jackets ● Tops ● Dresses & Jumpsuits ● Bottoms ● Accessories |
| Best-selling item: | IZK Alpaca Scarves |
2. Cles – Romance Ready to Wear:
Established in 2020, Zagreb-based designer Marija-Izabela Pavliša founded
‘Cles’, a fashion label that portrays and radiates a “new and contemporary romanticism” with all of their products being handmade in Croatia.
They aim to create clothing that is both comfortable and elegant, whilst simultaneously
providing confidence. To ensure high quality, long lasting and sustainable
products, they ensure that the materials used to make their items are
sustainable, breathable and high quality.
Although they don’t ship to Australia just yet, keep an eye out for any changes – as well as keeping an eye out for their products the next time you’re in Croatia.
| Price Range: | $17 – $515 (€10 – €300) |
| Categories: | ● Tracksuit Sets ● Dresses/Skirts ● Shirts/Tops ● Pants/Overalls ● Jewellery/Fashionable Accessories |
| Best-selling item: | Tracksuit Set Cloud Grey |
3. Lunilou – Timeless elegance with the perfect blend of style and sustainability:
Lunilou is another Croatian based and owned fashion brand from Izabel Kovačić,
that not only has a wide range of clothing for women, but also for men and children.
Lunilou prioritises creating clothing that is not only sustainable,
but creates their items from natural materials which are suitable for sensitive
skin.
The brand wants to ensure that parents can provide their children with a “pure, beautiful, and chemical-free childhood”, just like the childhoods of our own parents and grandparents.
Their 100% organic cotton clothing makes an important contribution to the “preservation of the world in which our children will take their first steps”. They range from light linen sets
perfect for summer, to cozy tracksuit sets and beanies for the cold weather, to
clothing sets for newborns, toddlers and children.
As well as online accessibility, Lunilou has a store located in the Kaptol Center in Zagreb which is perfect for a visit whenever you find yourself in Zagreb.
| Price Range: | $17 – $260 (€10 – €150) |
| Categories: | ● Newborn: Underwear/PJs, Baby Essentials, Onesies/Sets, Accessories, Bottoms. ● Babies: Tops, Dresses/Rompers, Underwear/PJs, Baby Essentials, Onesies/Sets, Accessories. ● Kids: Tops, Dresses/Rompers, Underwear/PJs, Onesies/Sets, Accessories. ● Adults: Tops, Rompers, Dresses, Bottoms, Accessories. |
| Best-selling item: | LNL Caps |
