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HomePop CultureFashionFashion with purpose: Izabel Kovačić’s commitment to sustainability

Fashion with purpose: Izabel Kovačić’s commitment to sustainability

Lunilou and IZAKOVA – two brands established by Izabel Kovačić are both redefining the fashion landscape through blending timeless elegance, practicality, and eco-conscious practices.

The progression from establishing Lunilou initially as only a children’s brand, to not only expanding the demographic of that business, but also creating IZAKOVA as a separate entity, clearly demonstrates her commitment to sustainability and ethical fashion.

The concept of sustainability has always been important, but even more so in today’s day and age which is why it should be an important factor we consider even when buying clothes.

Izabel created her first business in 2015 with a primary goal of transcending fleeting trends. Through emphasising quality over quantity and focusing on creating timeless pieces from sustainable materials, these businesses are a perfect example of a growing movement in the fashion industry towards more ethical and environmentally friendly practices.

Items from Lunilou in the newer range of stock include stationery such as notebooks which are beautiful gift ideas whether it’s for someone who studies, works or simply journals. These notebooks represent a fusion of style, functionality, and environmental responsibility. Key features that set these apart from other businesses include the use of recycled paper, biodegradable covers, and non-toxic inks.

Similarly, in Izabel’s other business IZAKOVA, the use of sustainable materials such as organic cotton, bamboo and muslin are prioritised. Each individual piece is crafted with care, respect and consideration for the planet. IZAKOVA’s sustainability values extend to their production and labour processes as well, as these processes are designed to minimise waste and promote ethical labour practices.

These products exemplify the brand’s dedication to eco-friendly, responsible production. Purchasing products like these shapes our families’ mindsets for the future, one that values both sustainability and creativity.

By introducing family members, particularly children to environmentally conscious products, Lunilou and IZAKOVA are helping create a generation that will make a lasting, positive impact on the planet.

A Croatian sustainable brand that perfectly blends style and eco-consciousness – what more could you possibly ask for? It’s the ideal combination of timeless fashion, ethical practices, and a commitment to preserving the planet.

Related: Three Croatian women’s fashion brands – And why we should support them

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